The T.O.C. Collective
Cupid
Artist / CEO / Founder — The Line Dance King
There’s only one Line Dance King — Cupid. The Louisiana native behind the global hit “Cupid Shuffle” has turned movement into a musical legacy. With platinum records, viral anthems like “FLEX” and “The Cookout,” and a career spanning genres, Cupid continues to unite generations through rhythm, soul, and positivity.
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Kim McCoy
Singer / Songwriter / Audio Engineer
A powerhouse voice born in Lafayette, Kim McCoy blends Southern Soul, R&B, and hip-hop into something raw and unforgettable. Her breakout single “I Miss You” and viral cover of King George’s “Too Long” captured over a million hearts, while “Clock That Tea” proves she’s here to stay. Real, emotional, and unapologetically authentic.
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MrBeatz
Southern Soul Artist / Producer / Host
Born in Shubuta, Mississippi, and raised on church rhythms, MrBeatz turns Southern Soul into something fresh and modern. From his debut “Cornbread Fed” to his role as producer and performer, he’s the sound of the new South — soulful, relatable, and real.
Avoice
Christian Hip-Hop Artist / Songwriter
Once chasing fame in secular rap, Avoice found a higher calling through faith. Now his music is a ministry, blending hard-hitting beats with a message of hope and redemption. His project “Bout Tha Word” inspires believers and seekers alike — proof that the mic can move more than crowds; it can move souls.