About T.O.C. Music Group

Founded by platinum recording artist Cupid, T.O.C. Music Group is a home for authentic voices — artists with stories that resonate far beyond the stage.

Born in Lafayette, Louisiana, T.O.C. began as a vision to bridge the sound of the South with the heart of real R&B and Southern Soul. Today, that vision has grown into a movement: a collective of talent redefining what it means to be independent, inspired, and unstoppable.

With distribution through Sparta Distribution, T.O.C. blends creativity, entrepreneurship, and cultural pride — giving artists the tools and freedom to reach the world on their own terms.

At T.O.C., we believe in music with meaning.
Our mission is to produce timeless songs that uplift, inspire, and connect. From the energy of line dance to the depth of gospel-infused hip-hop, our artists carry a shared message — that soul never goes out of style.

We exist to empower artists who stand for something real: truth, talent, and timeless sound.

Our roster embodies the heart of modern Southern music—where soul meets purpose. From Cupid’s legendary line dance anthems to Kim McCoy’s powerhouse vocals, MrBeatz’s raw storytelling, and Avoice’s faith-driven flow, each artist brings a unique voice to one shared sound: The Sound of the South. The Heart of Soul.